A common pricing blind spot is one missing number: what it costs you to run the business for a year, before you pay yourself. This free calculator turns your yearly costs, your take-home goal and the number of weddings you plan to shoot into a break-even price per wedding.
It runs entirely in your browser. Nothing you type is stored or sent anywhere. The starting numbers are made-up examples: replace every one with your own.
Total yearly business costs (CODB):
Total you need to earn:
Break-even price per wedding:
Recommended price with buffer:
Formula: (yearly costs + take-home pay + pay x SE rate + pay x income tax rate) / weddings. Buffer: break-even x (1 + buffer). The tax rates are rough assumptions you can change, not tax advice: ask an accountant for your real rates. This price is before per-wedding costs such as a second shooter, albums and prints: add those on top.
This calculator is one tab of a larger workbook: inquiry tracker with conversion rate, booking tracker with deposits and gallery deadlines, per-wedding profit per hour, equipment depreciation log, package pricing builder that reads your CODB, an annual dashboard, and a 58-row shot list checklist. One Excel .xlsx file, no subscription. Built for Excel; Google Sheets compatibility has not been tested yet.
See the Wedding Photographer Business Workbook on Etsy
Disclosure: this page is published by the seller of that workbook. The calculator above is free and complete without it. The workbook was built with AI assistance.